Don Ressler is a businessman and an entrepreneur. Ressler is also the businessman behind several business firms’ development and growth; they include intelligent beauty and its multiple co-companies. His first business start-up was with FitnessHeaven.com. Intermix Media purchased FitnessHeaven in 2001 which led to Ressler partnering with Adam Goldenberg (the owner of intermix Media) to form Alena Media.
Longtime Partnership with Adam Golden
The business journey of Don Ressler and his partner Adam started in 2001. They met at intermix when Ressler was selling his company FitnessHeaven.com. Ressler and Adam Golden have a passion of business and they know how to flow with the business trend. Don and Adam’s first company to co-found was Intelligent Beauty (an e-commerce brand incubator platform) in 2006.
These two guys merged social interaction with fashion at an affordable price. They created the online platform and made it fun and highly social. Adam Goldenberg and Don Ressler expanded the Intelligent Beauty Platform by hiring style experts, consultants and designers, creating personalization platform and developing an attractive and pocket friendly subscription model.
The above resulted in JustFab Inc on Pando, a style platform where clients receive a selection of shoes, accessories, jewelry, denim and handbags tailored to their specifications and preferences each month.
Companies and Investment
Don Ressler is the founder of FitnessHeaven.com. He established the company in 2000. The firm offers information services on exercise, nutrition, medicine, diets, sports, and home and family life. The company also offers online dieting programs. Don sold FitnessHeaven.com to Intermix Media on December 11, 2001.
Don is the co-founder and co-CEO of Intelligent Beauty. Don together with his partner Adam co-founded this company in 2006. The company acts as a platform for e-commerce. This internet brand incubator operates businesses in the personal care, beauty and fashion spaces.
Don is the co-founder of JustFab. Don and his partner Adam founded JustFab currently known as TechStyle Fashion Group in March 2010. TechStyle has acquired several online subscription bands which include Fabkids, JustFab, ShoeDazzle and Fabletics. The company is an online subscription service retailer that provides a number of fashion selections such as shoes, handbags and accessories. The online shopping offered caters for all customers fashion preferences.
Don and Adam started a television show entitled Kimora House of Fab on the Style Network in January 2013 which covers the daily life of JustFab.
Don Ressler is the co-founder and CEO of Fabletics. Don, Adam and Kate Hudson founded this company in July 2013. This is an online wear retailer company. In 2015 this company was the fastest growing label under TechStyle. In 2016 they announced to the public that in next three to five years their plans are to establish 75-100 new stores.